"So boots have a 25% discount for the over 60's. I hate every company that does that.  Its not now that we need to have 25% off - its when we were 25 or 35 when we were struggling and broke and bringing up a family and establishing a home.  Now we have either made the money we need or not and the children are sorted or not. And as for the advert - it features a boring looking man that puts on a boring set of glasses and seems to get deluded that he becomes a sex God because of them - haha he's old he has lost the capacity to be self critical  or self aware? . Obviously Boots you are using some hip advertising agency that seems to think its good to perpetuate a stereotype that older men are deluded nitwits - we are not and glasses Boots or otherwise will make not makes us sexy. Guess what -  just like any other age we are sexy or not or boring or not no matter what age.  (author: Paul)